Introduction

Industry: TV Station/Channel/Broadcast 

Business Scope: Acquisition 

Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group. The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. Today, Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India’s only International Music & Lifestyle channel - Vh1, Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and also launched the Hindi General Entertainment channel - COLORS. This apart, Viacom18 also runs Viacom’s consumer products business in India.

Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.

Further, apart from ramping up the existing businesses in India, Viacom18 intends to launch a suite of niche channels and digital offerings in India to expand its footprint in the entertainment space.