Introduction

Industry: TV Station/Channel/Broadcast 

Business Scope:  

Zee Entertainment Enterprises Ltd.（“ZEE” for short） was launched in October 1992 and has become Essel Group's flagship. ZEE is India's largest vertically integrated media and entertainment company. Zee TV is the largest producer and aggregator of Hindi programming in the world, with a library of more than 30,000 hours of original programming. It offers a bouquet of 27 channels catering to varied palates. ZEEL Global Content is the entertainment arm comprising movies, sport, music and fashion, while Zee News Limited consists of all the news-related channels. Zee has an estimated reach of 500 million viewers in over 120 countries.

Zee TV is one of the top two channels in India in the general entertainment genre and is the No. 1 Indian channel outside India.

Zee has built a rich library that comprises a wide range of Soaps, Sitcoms/ Humor, Romance, Thriller, Game Shows, News, Current Affairs, Lifestyle, Fashion Trends, Travel, Documentaries, Cookery, Films and Bollywood related programs and many more. Over the years, the success of Zee has led to significant recognition of its contents, which have always been most sought after by various broadcasters in Asian Territory.

Zee TV pioneered the way for Indian entertainment like never before with the right mix of various genres of entertainment catering to the entire family. It created history by its trend setting shows, which were highly popular, some of them experimental and some of them stylistic in their approach towards entertainment. Zee's strength in India centric programming, rooted in its culture as well as in its evolving global society, has won the hearts of millions of viewer’s the world over. Zee TV in UK / Europe, Africa, USA, UAE and in the Asia Pacific region besides India is synonymous with Indian entertainment with a global mind. Entertainment driven by great production quality, high voltage drama, and the growing influence of Bollywood makes Zee a Favorite Worldwide.